The factory took his hearing, the factory gave him life
Saturday, 17 March 2012
Thursday, 15 March 2012
After completing the Mnistry of Sound brief, I have continued working with type as image.
Block font layed out in a grid. Based on geometric shapes and line.
Typeface edited, continuing with the idea of geometrics, and using lines to define part of the letter shape.
Screen prints of the final design to be completed by Monday
Posted by Aaron Gardner at 15:24
Thursday, 8 March 2012
Ministry of Sound, inspired by New York's cavernous House venues. Raised from what was once a bustling bus garage now derelict in the heart of 'saff' London, an area more infamous than famous. No alcohol, 3 flashing lights, moody security and, as a statement against its glitzy '80s predecessors, shiny trousers and disco shoes frowned upon. Unless you knew the names of at least half-a-dozen Chicago DJ's you were never going to get past the legendary 'pickers' residing the right side of the menacing prison-like gates.
A series of three type based posters. Inspired by the global importance of the brand, and its power.
Posted by Aaron Gardner at 10:32